The Mahindra September 2025 car sales results showcase a landmark achievement for the Indian automotive giant, with total sales crossing the 1 lakh milestone at 1,00,298 units, representing a robust 16% year-on-year growth. The standout performance came from the SUV segment, which recorded an unprecedented 56,233 domestic units, marking the highest-ever monthly SUV sales in Mahindra’s history. This exceptional performance reflects the combined impact of GST 2.0 benefits, pent-up festive demand, and Mahindra’s strengthened product portfolio that continues to resonate strongly with Indian buyers seeking robust, feature-rich utility vehicles.
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Record-Breaking SUV Performance Drives Mahindra September 2025 Car Sales
The Mahindra September 2025 car sales were led by the utility vehicle segment’s exceptional performance, achieving multiple milestones that underscore the brand’s dominance in the SUV space:
| Segment | Units Sold | YoY Growth | Key Highlights |
|---|---|---|---|
| SUV (Domestic) | 56,233 | +10% | Highest ever monthly SUV sales |
| SUV (Including Exports) | 58,714 | Growth maintained | Strong export contribution |
| Commercial Vehicles | 26,728 | +18% | Robust CV segment performance |
| Total Sales | 1,00,298 | +16% | Historic 1 lakh+ achievement |
| Exports | 4,320 | +43% | Strong international demand |
The SUV segment’s 56,233 units represent not just a monthly record but also demonstrate Mahindra’s successful product strategy and market positioning.
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Quarterly Performance Reinforces Strong Momentum
The Mahindra September 2025 car sales culminated an impressive Q2 FY26 performance, with passenger vehicle sales reaching 1,45,503 units, marking a 7% year-on-year growth over Q2 FY25’s 1,35,962 units.
Quarterly Highlights:
- Q2 FY26 PV Sales: 1,45,503 units (+7% YoY)
- Consistent Growth: Sustained performance across three months
- Market Share Gains: Strengthened position in SUV segment
- Portfolio Strength: Multiple models contributing to growth
- Seasonal Performance: Strong festive season preparation
This quarterly performance indicates sustained momentum rather than isolated monthly success, reinforcing Mahindra’s strategic market positioning.
Commercial Vehicle Segment Shows Robust 18% Growth
Beyond SUVs, the Mahindra September 2025 car sales demonstrated strength across commercial vehicle segments, with total CV sales reaching 26,728 units, representing an impressive 18% year-on-year growth:
Commercial Vehicle Performance Breakdown:
- LCVs Under 2T: 3,386 units (-2% YoY)
- LCVs 2T-3.5T: 23,342 units (+21% YoY)
- 3-Wheelers (Including Electric): 13,017 units (+30% YoY)
Key Growth Drivers:
- Mid-Range LCV Strength: 21% growth in 2T-3.5T segment
- Electric 3-Wheeler Adoption: Contributing to 30% segment growth
- Urban Logistics Demand: E-commerce and last-mile delivery growth
- Rural Market Expansion: Increased agricultural and small business activity
The commercial vehicle performance reflects India’s economic recovery and growing logistics requirements.
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Export Performance Demonstrates Global Appeal
The Mahindra September 2025 car sales included a strong export component, with international sales reaching 4,320 units, marking a significant 43% year-on-year growth compared to September 2024’s 3,020 units.
Export Performance Highlights:
- September 2025: 4,320 units (+43% YoY)
- Year-to-Date: 20,303 units (+38% growth)
- Market Expansion: Growing international acceptance
- Product Appeal: Indian-engineered vehicles gaining global recognition
- Strategic Growth: Diversified revenue streams
The strong export performance validates Mahindra’s engineering capabilities and product quality on international platforms.
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GST 2.0 Impact and Festive Season Momentum
The Mahindra September 2025 car sales were significantly influenced by GST 2.0 implementation and the beginning of the festive season, creating favorable market conditions:
Market Catalysts:
- GST 2.0 Benefits: Price reductions making vehicles more accessible
- Pent-up Demand: Customers who delayed purchases benefiting from lower prices
- Festive Season: Navratri period traditionally strong for auto sales
- Retail Surge: Over 60% growth in SUV retail during first nine days of Navratri
- CV Retail Growth: Over 70% growth in commercial vehicle retail
According to CEO Nalinikanth Gollagunta, the robust dealer retail performance during Navratri’s initial days indicates sustained customer demand beyond wholesale numbers.
Conclusion
The Mahindra September 2025 car sales achievement of crossing 1 lakh total units with a record-breaking 56,233 SUV sales represents a historic milestone that validates the company’s strategic focus on utility vehicles and market leadership. The 16% overall growth, driven by exceptional SUV performance (+10% YoY) and strong commercial vehicle sales (+18% YoY), demonstrates Mahindra’s comprehensive market approach.
The 43% export growth and robust festive season retail performance during Navratri’s initial days indicate sustained momentum beyond domestic wholesale numbers. While supply chain constraints present immediate challenges, the combination of GST 2.0 benefits, strong product portfolio appeal, and favorable market conditions positions Mahindra for continued growth.