Maruti car discounts in January 2026 have kicked off the new year with attractive deals across several popular models in the Maruti Suzuki lineup. These offers are valid through the month of January and include cash discounts, exchange bonuses, loyalty benefits and additional savings under scrappage schemes. Dealers nationwide are pushing to clear 2025 inventory and boost showroom footfalls, even as the brand continues to maintain competitive pricing after recent revisions.
The most notable benefits are being offered on key models including the Maruti Grand Vitara, Fronx and Baleno, where buyers can save up to ₹1.3 lakh on select variants. Other models such as Swift, Brezza and Dzire also figure in the discount portfolio with modest savings, making this one of the more comprehensive early–year offers from Maruti Suzuki in recent memory.
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Maruti Car Discounts in January 2026 — Key Offers at a Glance
| Model | Maximum Discounts/Benefits | Types of Offers |
|---|---|---|
| Maruti Grand Vitara | Up to ₹1,30,000 | Cash discount, exchange bonus, loyalty benefit |
| Maruti Fronx | Up to ₹90,000 | Cash discount, exchange bonus |
| Maruti Baleno | Up to ₹75,000 | Cash discount, exchange bonus |
| Maruti Swift | Up to ₹50,000 | Cash + exchange benefits |
| Maruti Brezza | Up to ₹50,000 | Cash + exchange benefits |
| Maruti Dzire | Up to ₹45,000 | Cash + exchange benefits |
*Offers may vary by city and dealer stock; exact benefits depend on variant and eligibility. *
Why Maruti Car Discounts in January 2026 Matter
At the beginning of each year, automakers typically roll out discount schemes to stimulate demand after the festive season and as fiscal planning begins. For Maruti Suzuki, the car discounts in January 2026 arrive at a strategic time when many buyers are still finalising purchases after price revisions implemented in late 2025.
These incentives are not only aimed at private buyers but also at fleet and repeat customers — further amplified by exchange and loyalty bonuses that can cumulatively make ownership significantly cheaper. In some cases, especially on SUVs like the Grand Vitara, total savings can reduce on-road cost noticeably, helping the model stay competitive against rival SUVs from Hyundai, Kia and Tata.
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Maruti Grand Vitara: Heaviest Discounts on Premium SUV
The Maruti Grand Vitara leads the Maruti car discounts in January 2026 chart with benefits of up to ₹1.3 lakh. This SUV, positioned in the premium compact SUV segment, benefits from multi-layered incentives:
- Cash discount: Reduces upfront price
- Exchange bonus: Extra valuation on old car trade-in
- Loyalty benefit: Rewards for existing Maruti owners
Given the Grand Vitara’s strong feature list, hybrid availability and safety scores, these discounts make it even more appealing to buyers looking for a well-rounded SUV at competitive pricing.
Buyers should, however, confirm the precise breakdown of these offers with dealers, as the availability of loyalty and exchange premiums may vary based on stock and variant.
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Maruti Fronx: Strong Savings on Youthful Compact SUV
The Maruti Fronx, a popular choice among younger buyers seeking a stylish, techy and efficient compact SUV, also benefits from notable discounts in January 2026. With combined savings of up to ₹90,000, the Fronx becomes an even stronger value proposition against rivals like the Tata Nexon, Hyundai Venue and Kia Sonet.
The Fronx discounts typically combine cash incentives with exchange bonuses, helping customers reduce their effective purchase cost when trading in older vehicles. This can be particularly attractive for first-time buyers or those upgrading from a hatchback.
Maruti Baleno: Hatchback Champion Still Rewards Buyers
Among hatchbacks, the Maruti Baleno continues to attract buyers with up to ₹75,000 in total discounts under the January 2026 scheme. The Baleno remains one of the most feature-rich hatchbacks in its segment, known for a spacious cabin, refined engines and strong fuel efficiency.
Baleno benefits generally include cash and exchange bonuses, and may sometimes be combined with corporate discounts depending on dealer policy. Given its popularity and premium feel compared with segment rivals, these additional savings offer an opportunity for value-conscious buyers to secure a well-equipped hatchback at an even better price.
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Other Notable Offers: Swift, Brezza & Dzire
While headline savings centre on premium models, other key Maruti Suzuki sellers also enjoy January 2026 incentives:
- Maruti Swift: Up to ₹50,000 benefits, mainly through cash and exchange offers
- Maruti Brezza: Up to ₹50,000 off, primarily on select trims
- Maruti Dzire: Around ₹45,000 in combined savings
These models remain strong volume contributors for Maruti Suzuki, and the additional offers help sustain buyer interest amidst competitive market conditions.
In summary, Maruti car discounts in January 2026 provide a meaningful opportunity for buyers to save on some of the brand’s most popular models, from premium SUVs like the Grand Vitara to dependable hatchbacks like the Baleno. With cumulative savings of up to ₹1.3 lakh, these incentives enhance the value proposition of Maruti Suzuki’s already competitive pricing and extensive service network.
For buyers planning a new car purchase in the first month of 2026, this discount window presents one of the more compelling chances to secure additional price advantages — a trend likely to influence buyer decisions well into the new year.