Mahindra sales in 2025 witnessed a remarkable upturn as Mahindra & Mahindra (M&M) surged ahead to clinch the second spot in India’s passenger vehicle sales rankings for the calendar year — surpassing long-time rivals Tata Motors and Hyundai Motor India in annual registrations. Based on vehicle registration data from the Government’s Vahan portal up to late December 2025, Mahindra logged approximately 5.81 lakh units, achieving an 18 per cent year-on-year riseover its 2024 performance. This substantial growth underscores the brand’s SUV-centric strategy and robust product appeal across urban and rural markets alike.
Maruti Suzuki continued its decades-long streak as India’s undisputed market leader, but the dramatic shift in the rankings for the next tier highlights how Mahindra sales in 2025 have re-shaped the competitive landscape.
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Mahindra Sales in 2025 – Key Volume Breakdown (Jan-Nov 2025)
| Model / Category | Units Sold (Jan-Nov 2025) |
|---|---|
| Total Mahindra Sales | 5,74,657 |
| Scorpio (N & Classic) | 1,61,103 |
| Thar (incl Thar Roxx) | 1,07,326 |
| Bolero / Bolero Neo | 93,436 |
| 3XO | 90,608 |
| XUV700 | 80,251 |
| BE 6 & XEV 9e EVs | 38,841 |
| XUV400 | 2,764 |
| Marazzo | 328 |
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Mahindra Sales in 2025 – A Closer Look at Growth Drivers
The most notable aspect of Mahindra sales in 2025 was the overwhelming contribution of SUVs, which traditionally form the backbone of the company’s passenger vehicle business. Models like the Scorpio (N & Classic) and Thar delivered steady demand throughout the year, reinforcing Mahindra’s dominance in India’s SUV market.
SUV-Led Momentum
- The Scorpio brand emerged as the best-selling model in 2025 with 1,61,103 units — maintaining its strong appeal in both urban and semi-urban markets.
- The Thar family — including the new Thar Roxx variant — recorded 1,07,326 units, a substantial 55 per cent year-on-year growth, reflecting rising demand for lifestyle-oriented SUVs.
- The Bolero and Bolero Neo continued to perform well with 93,436 units, highlighting sustained demand outside major metros.
Compact SUVs also contributed handsomely to the brand’s totals. The 3XO secured 90,608 units, growing 12 per cent YoY, while the XUV700 held a 14 per cent share of the overall portfolio despite a slight year-on-year decline.
EV Sales Also Add Traction
An important part of Mahindra sales in 2025 was the emergence of electric vehicles in the brand’s lineup. Mahindra’s EV offerings — including the BE 6, XEV 9e and the newly launched XEV 9s — collectively contributed 38,841 units, adding about 7 per cent to the total sales tally.
These figures reflect Mahindra’s strategic push into electrification, expanding its portfolio beyond traditional SUVs and helping capture early adopters amid India’s growing EV momentum.
Market Dynamics and Competitive Shifts
The strong performance of Mahindra in 2025 led to significant shifts in the Indian automotive hierarchy:
- Mahindra’s approximately 5.81 lakh vehicle registrations elevated it to the second largest carmaker in India, overtaking Hyundai Motor India and Tata Motors for the first time in annual sales rankings.
- Tata Motors is projected to finish third with about 5.52 lakh units, narrowly ahead of Hyundai at 5.50 lakh units — marking a rare occasion where Hyundai has been pushed to fourth place.
This reshuffling highlights how Mahindra sales in 2025 have capitalised on shifting consumer preferences and the sustained popularity of SUVs in the Indian market.
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Why Mahindra Succeeded in 2025
Several factors explain why Mahindra sales in 2025 achieved such standout results:
1. SUV-First Strategy
Mahindra’s focused SUV portfolio resonated with buyers, especially as SUVs continued to dominate preference trends across India’s urban and rural segments.
2. Popular Flagships
Flagship models like Scorpio, Thar, Bolero, and the XUV series offered a blend of rugged utility, brand legacy and modern features that appealed to diverse buyer demographics.
3. Entry into EVs
Mahindra’s expansion into the electric vehicle space with models like the BE 6 and XEV 9e provided incremental growth and diversified its offerings amid an emerging EV market.
4. Consistent Monthly Volumes
Steady monthly sales throughout the year — including record SUV months — ensured that Mahindra maintained a strong presence across both peak and lean demand periods.
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Overall, Mahindra sales in 2025 marked a major milestone for the homegrown automaker. Through strong SUV demand, strategic portfolio expansion and consistent monthly volumes, Mahindra & Mahindra achieved its highest annual performance to date, securing the second position in India’s passenger vehicle market.
Looking ahead, the brand’s challenge will be to maintain this momentum into 2026 and beyond, as competition heats up and consumer preferences continue to evolve. However, the success of 2025 provides a robust foundation for future growth.