Toyota India experienced a strong sales momentum in June 2025, reporting a 5% year-over-year increase compared to the same month in 2024. Despite flat industry conditions, Toyota sold 28,869 units in June 2025, up from 27,474 units in June 2024, with 26,453 units sold domestically and 2,416 units exported.
This performance continues Toyota’s upward trajectory in the first half of the year. Cumulative sales for January–June 2025 reached 174,885 units, marking a 16% year-on-year growth over the 150,250 units sold in H1 2024. Toyota’s impressive sales result positions it as one of the strongest performers in the mid-year Indian auto market.
Key Highlights Driving Sales Growth for Toyota India
- June 2025 Sales: 28,869 units (+5% YoY)
- H1 2025 Volumes: 174,885 units (+16% YoY)
- Domestic vs Export Split: ~92% local sales, ~8% exports
- New Mild-Hybrid Launches: Fortuner and Legender in 48‑volt Neo-Drive configurations attracted positive customer response
- Strategic Focus: Strong dealer engagement, improved after-sales services and agile customer-centric strategies supported overall growth
Hybrid Fortuner & Legender: Powering Growth
A major growth catalyst in recent months has been the introduction of 48V mild-hybrid variants of the Toyota Fortuner. Marketed under the brand’s new “Neo Drive” banner, these SUVs come equipped with intelligent hybrid systems that enhance fuel efficiency, offer smoother engine restarts, and improve overall driving dynamics.
This move aligns with the increasing demand for fuel-efficient yet powerful SUVs among Indian consumers. The hybrid versions of these models have received positive reception from both private buyers and fleet operators.
Safety Spotlight: Innova Hycross Earns 5-Star Bharat NCAP Rating
In tandem with sales growth, Toyota continues to reinforce its commitment to safety. Notably, the Innova Hycross—Toyota’s flagship MPV—became the first MPV in India to secure a 5-star rating in the Bharat NCAP crash test, scoring 30.47/32 for Adult Occupant Protection and 45/49 for Child Occupant Protection. This achievement further strengthens Toyota’s brand reputation for resilience and family safety.
Half-Year Performance: A 16% Surge
A 16% jump in H1 volumes reflects sustained demand across Toyota’s entire lineup. Key models within TKM’s portfolio include:
- Innova Hycross – consistently high-volume MPV
- Fortuner & Legender – benefiting from new hybrid powertrain
- Urban Cruiser Hyryder, Glanza, Rumion, and Hilux – supporting market depth
- Exports – steady performance with 2,416 units in June
Local Production and Export Contribution
Both domestic and export performance have been bolstered by the high efficiency of Toyota’s Bidadi manufacturing facility in Karnataka. The plant, with an annual production capacity of 342,000 units, caters not just to the Indian market but also serves as an export hub for select models, especially the Urban Cruiser Hyryder and Glanza.
In June 2025 alone, Toyota exported 2,416 units, primarily to markets in Africa, Latin America, and Southeast Asia.
Strategic Insights & Market Implications
- Hybrid leadership – The launch of 48‑volt Neo‑Drive Fortuner and Legender reflects Toyota’s strong commitment to electrification and fuel efficiency, fitting growing consumer trends.
- Safety-first branding – The Innova Hycross’s 5-star Bharat NCAP result enhances buyer trust and supports stronger sales.
- Balanced portfolio – A diverse range from mass vehicles to premium SUVs and hybrids positions Toyota strongly across segments.
- Robust after-sales & service strategy – Focus on customer experience is creating loyalty and repeat purchases, as reflected in sustained volume growth
What Lies Ahead for Toyota India
Building on this performance, Toyota is expected to:
- Expand hybrid variants across model lines—including the Urban Cruiser Hyryder and new entries in 2026-27
- Leverage its rising brand equity with ‘Made in India’ production to target global exports
- Continue investments in safety across the lineup, further cementing its reputation in family and fleet segments
- Explore green hydrogen pilot projects, signaling future mobility ambitions