Tata Motors has electrified the market yet again by launching a compelling Tata electric cars loyalty discount program that rewards its loyal EV owners with powerful savings on their next purchase. With headline-grabbing offers like ₹1 lakh off the flagship Harrier EV and ₹50,000 off the Curvv EV and Nexon EV 45 kWh, Tata is clearly accelerating the adoption of its electric lineup while reinforcing owner satisfaction.
Tata Electric Cars Loyalty Discount: A Game-Changer
Tata’s latest loyalty initiative is more than just a deal—it’s a bold statement for brand commitment. Existing Tata EV customers who trade in or upgrade can:
- Save ₹1 lakh on the flagship Harrier EV
- Get ₹50,000 off the Curvv EV and Nexon EV 45 kWh variants
This offer joins other attractive benefits in Tata’s EV ecosystem, including free chargers, six months of complimentary charging, and 100% financing options—as part of larger bundled discounts that can reach up to ₹1.86 lakh.
Why This Loyalty Discount Hits the Accelerator
1. Empowerment Through Trust
Battery life has long been the chief concern around EV ownership. Tata has shattered this barrier by introducing Lifetime HV battery warranties (15 years/unlimited km) for Harrier, Curvv, and Nexon EV 45 kWh models. This loyalty program deepens that trust, reassuring buyers and upgrading owners of seamless long‑term ownership.
2. Affordability with Authority
Prize‑winning savings are hard to ignore. A ₹1 lakh discount on the Harrier EV makes it even more accessible against rivals like Mahindra XEV 9E. If you’re wondering how these two premium electric SUVs stack up, don’t miss our Tata Harrier EV vs Mahindra XEV 9E detailed comparison that breaks down specs, features, range, and performance. Meanwhile, ₹50,000 off the Curvv and Nexon EV models sweetens the deal for loyal customers.
3. Leader in EV Confidence
In a competitive EV landscape, Tata distinguishes itself by offering comprehensive owner benefits. From free home chargers to long-term warranties and loyalty bonuses, Tata’s approach sets a new gold‑standard in owner-centric EV offerings.
Offer Breakdown: Models, Discounts & Eligibility
| Model | Loyalty Discount | Other Highlights |
|---|---|---|
| Harrier EV | ₹1,00,000 | QWD SUV, priced ₹21.49–30.23 L (ex‑showroom); existing Tata EV owners eligible |
| Curvv EV | ₹50,000 | 45 kWh/55 kWh variants; unlimited km battery warranty for 15 years |
| Nexon EV 45 kWh | ₹50,000 | Covers first-owner legacy models; 15‑year battery support |
Eligibility
- Valid for existing private-class Tata EV owners registered as first owners
- Valid on purchase of Harrier, Curvv, or Nexon EV 45 kWh
- Applies only at authorized Tata dealerships
- Must adhere to regular service schedules and warranty terms
Strategic Benefits for EV Owners
- Maximize Resale Value
Lifetime battery warranty ensures long-term peace of mind, enhancing vehicle resale prospects. - Balance Purchase Cost
Loyalty discounts lower acquisition cost, boosting affordability and potentially offsetting depreciation. - Strengthen Brand Loyalty
The compelling combination of financial incentives and owner-centric policies keeps customers within the Tata EV family.
Expert Take: Why It Matters in 2025
India’s EV market is evolving fast, but many potential buyers still hesitate about making the switch. If you’re wondering whether 2025 is the right time to go electric, our guide Should You Buy an EV in 2025? Pros, Cons & What to Expect helps you weigh the key decisions based on infrastructure, incentives, and running costs.
How to Redeem Your Loyalty Discount
- Visit an authorized Tata EV dealer
Let them know you currently own a Tata EV and want to upgrade. - Verify eligibility
Show proof of existing Tata EV ownership as first owner. - Select your new vehicle
Choose from Harrier EV, Curvv EV, or Nexon EV 45 kWh. - Apply ₹1L or ₹50K loyalty discount
Dealer adjusts the price during booking or invoicing. - Enjoy full package
Besides the discount, owners get free charger installation, complimentary charging, and generous financing packages
Final Word: Tata Rewards Loyalty With Unmatched Value
With this loyalty discount, Tata not only rewards existing EV owners but also attracts a new wave of confident buyers. The combined appeal of cost savings, comprehensive battery warranties, and premium EV features positions Tata as a trailblazer in India’s electric vehicle revolution.
If you’re already behind the wheel of a Tata EV, now is the perfect time to upgrade, save big, and stay ahead with Tata’s next-gen electric vehicles.